Creative Director — Brand & Experience
Fifteen years directing brand and experience work — identity systems, trade-show environments, and the motion and 3D that carry them. For networks, leagues, and technology companies.
01 — Showreel
02 — Selected Work
03 — Experiential
Brand work that leaves the screen — stands, out-of-home and the environments people walk through. Each one opens the brief, the role, and the artwork set against the same artwork out in the world.
04 — About
Creative Director · Brand & AI Strategy
I build the systems a brand is recognised by — on screen, in print, and on the floor of a conference hall.
Fifteen years directing brand and experience work, most of it made to be seen once and remembered anyway: network identities, season opens, title sequences, and the 3D and compositing that hold them together. The clients have ranged from NESN, the Boston Red Sox and ESPN to FIFA, MLB, Blizzard and The Boston Globe.
Today that work runs wider than screens. At Snyk I lead brand and AI strategy — booth and environment design, campaign systems, and the tooling that lets a small team produce at a much larger scale. The craft is the same as it ever was; the surfaces changed.
I direct, and I still build. That combination is the point: the concept is tested against what it takes to actually make it.